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In my dreams
Dangeours: If you speak English, don’t read it, please!!!

- So, you are a brazilian girl, but you speak English, don’t you?
- Yes, a litlle bit.
- So, could we start it?
- (…). I think yes, let’s go!
- Ok. First of all, tell me about you…
- Well, my name is Julia, I’m 27 years old. I’m married and I have a dog called Biscoito. I was born in Linhares, a small city in Espírito Santo, in Brazil. I’m a journalist but, since at the beginning of my carreer, I’ve been worked with advertising, especially with the consumer behavior that, by the way, I love it.
- What exactly is your job?
- I study about consumers: what they thing, what they like, what is them relationship with brands. Day by day, I’m trying to discovery how is the better way for talk with them and integrate the brands in them lifes.
- How do you do it?
- In my studies, in the first level, I use basically observations. I go to the streets, supermarkets, shopping and – why not to say – inside them houses. So, I observe them “real lifes” and I try to understand what they think about brands. After it, I collect all this information and I make a briefing about everything that I saw. From this briefing, I draw a trend’s map and I send it for the creation area for a development a campaign.
- Wich brands do you work?
- A many brands. I can say Unilever, Kraft Foods and WHP are the most important of them.
- I liked you, Julia. When could you start here?
- Really? Oh my god! I’m so happy. Thank you.
- In a few days. I think I need to talk with my former Head to hit some details. After this, I need to rent an apartment, buy a car… One week is perfect to me. I’m sorry, but I’m so happy… Is it a dream??? I do want to work here, you have no idea!
- Hahahahaha, come on. If it is a dream I don’t know, but I know you are in. Congrats…

Exactly in this time, I woke up.
He was an old and reliable guy.
I don’t know where I was, but, how was in my dreams, is not so difficult to imagine.